Our philosophy

Customer satisfaction is our highest goal

... was driven to lay the foundation stone for JOYDIVISION by his vision of innovative, high-quality intimate care and sexual wellness products that promote the pleasure and enjoyment of sexuality, are harmless to health, offer consumers unprecedented benefits, do not pollute the environment – and also offer retailers the opportunity to make their product range more attractive.

Customer satisfaction is our highest goal. We are only satisfied when our customers are satisfied. Competence, quality and the endeavour to continuously improve ourselves are the basis of our company success. Responsibility is the key word with regard to our products, employees and business partners. We rely on a long-term successful partnership with our employees and business partners.

We do not focus on personal profiling, but on the corporate goal. 

Equality – e.g. between women and men – has been a matter of course for us from the very beginning, not just since legal regulations came into force. 

We also live up to corporate ethics and fair social commitment – as well as social responsibility. For example, we support Unicef, Terre des Hommes and Hannöversche AIDS-Hilfe. For us, environmental awareness is more than just a word. We behave in an environmentally friendly manner wherever we can.

We believe in the future and actively shape it!

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