JOYDIVISION international AG

JOYDIVISION – Premium products for more intimate care and sexual wellness

Founded in Germany in 1994, JOYDIVISION international AG distinguishes itself as a manufacturer of intimate care and sexual wellness products of the highest quality. In 2014, JOYDIVISION founded a subsidiary in the USA for distribution in North America. Founded in Germany in 1994, JOYDIVISION international AG is a lifestyle brand manufacturer for sexual wellness and intimate care articles of the highest quality.

JOYDIVISION stands for a carefree approach to the topic of sexuality. Our passion lies in the development and production of high-quality products that are perfectly tailored to the needs of consumers. At the same time, a corporate culture characterized by innovation is important to us. For example, JOYDIVISION recognized emerging lifestyle and ecological trends at an early stage and expanded its product portfolio accordingly.

JOYDIVISION always focuses on people and their health promotion. For this reason, we have our products dermatologically and clinically tested. Constant quality controls, even during production, are a matter of course.

The extensive JOYDIVISION product range comprises more than 250 intimate care and sexual wellness products, which are successfully sold in more than 60 countries worldwide. In addition to lubricants, our range includes hygiene articles, massage products and sexual preparations. JOYDIVISION attaches great importance to premium quality and production in Germany for all its products.


As an inventor, JOYDIVISION has made a name for itself with these innovations:

• The world's first 100% natural and only CO2-free lube (BIOglide)
• Europe's most popular lube brand (AQUAglide)
• World market leadership in stringless tampons (Soft-Tampons)
• The German leadership in sexual preparations (PENISEX, CLITORISEX, EROpharm)
• The world's safest love toy disinfectant spray (clean´n´safe) – even protects against HIV and Corona


JOYDIVISION attaches great importance to the personal commitment of its employees, which ultimately benefits both business partners and consumers. The JOYDIVISION team simply enjoys experiencing how aesthetically pleasing and tastefully designed products can also bring pleasure to previously hesitant target groups. Our mission is to help people experience more sensuality and joy. We want to encourage people to playfully deal with their bodies and those of their partners.

JOYDIVISION has always attached great importance to social and environmental commitment. Since 1995 JOYDIVISION has been an official supporting member of the AIDSHILFE of UNICEF and TERRE DES HOMMES and is involved in the creation of jobs and training places.

The secret of the great success of JOYDIVISION is the innovative quality products perfectly adapted to the needs of the consumers, permanent innovations and our boundless commitment. All these measures together with a good price-performance ratio form the basis for high customer satisfaction.

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